My Work

I’d love to help you design effective content strategies, create scalable communications systems, and inspire brand ambassadors through thoughtful, compelling storytelling.

As a communications leader with deep experience designing comprehensive content strategies, I love helping brands hone their messaging to create the biggest impact. A powerful story can change minds and inspire action. With 20-years experience, I can help design strategies that will work for you, approaching your goals with an eye toward equity, scalability, and efficiency. Let’s work together to design effective content strategies, create scalable communications systems, and inspire brand ambassadors to take your vision farther. 

Impactful Storytelling

Engaging Content

Vision & Branding

Communications Systems & Strategies

A brand story well told can be incredibly powerful. When I joined The Mountaineers, I had the opportunity to build a brand voice, look, colors, and collaborate on a logo refresh. A final step was to write, edit, and produce an evergreen branding video designed to connect people more deeply to our mission. The branded We Are Mountaineers video brought together the history of our org and elevated the voices of our community. Years later, I was asked to to create a companion Vision Forward video to showcase not just where we’ve been, but where we’re going. I’m so proud of how our community came together to help these visions come to life.

An engaging content strategy can earn you customers for life. I believe it’s important to build systems and strategies that can support your business vision and financial goals. Something nimble enough to be adaptable, but strong enough to weather even the toughest storm. At The Mountaineers, I led the creation of a Virtual Education Center to keep our community engaged during the heigh of the pandemic. By offering opportunities to drive deeper engagement, we kept our organizational relevant, and, despite what was going on in the world at the time, grew our coalition of supporters.

Impactful storytelling sits at the heart of every organization. As the creative director for The Mountaineers quarterly, high-gloss print magazine, I had the privilege of showcasing the diversity of our community through thoughtful storytelling. Working with a team of editors and volunteers, we produced high-quality content in support of our strategic priorities that could be leveraged though all channels. I love having the opportunity to amplify stories to change minds and inspire action.

“Kristina has a talent for recognizing opportunities to build stronger content strategy, and she understands how to create communications that feel comprehensive, engaging, welcoming, and inclusive.”

Diversity fosters stronger ideas and outcomes.

Equity and belonging have been key focus areas of my work for the better part of a decade. I believe in fostering a culture that encourages learning and teaches people to express their opinion and feelings in a brave, authentic, and compassionate way. We can all do our best work in environments that value diverse perspectives and collaboration. I strive to be anti-racist in my life and to weave anti-racist principles into my work.